Educational Sessions for Learning Appetites
In addition to sampling, the Expo will spark attendees’ creative appetite for learning by delivering real, applicable business lessons and best practices. The OCHMRA has developed educational sessions to enhance business savvy, boost profits, amplify knowledge and encourage thoughtful discussion. Here is a glimpse into the sessions:
The Delaware Restaurant Association and Worcester County Health Department, will be exploring substance abuse in our industry. Recently, the DE Restaurant Association launched an online training course for managers to identify and assist employees in battling addictions. Additionally, the Worcester Health Department created Addictions in the Workplace and has a wealth of resources available to employees. These tools and interactive discussion will be the focus of the workshop, “Substance Abuse is Affecting Your Workforce…do you have the Tools to Handle This Growing Problem?” This session will take place on Sunday, March 3rd at 11:30am.
The Restaurant Association of Maryland’s legal team will tackle another tough issue which has led to businesses spending thousands of dollars in settlements. Bert Randall, Jr., principal at Franklin & Prokopik, will explore employment laws such as overtime wages, sexual harassment, tip pools and more. This session is designed to help employers navigate all the labor laws. The legal advice will be invaluable, and is free, so make sure you plan to attend this session. Due to the depth of this session, it will be held before the Expo opens on Monday at 9am.
TravelClick, an Amadeus company, has designed his session around the lodging attendees. They will explore how Hoteliers can maximize revenue and increase bookings. Discover how to ACQUIRE the right guests at the right price, CONVERT shoppers into bookers, and RETAIN guests to create customers for life, using interconnected business intelligence and data-driven solutions.
Teaming up to deliver a session teaching managers how to improve staff service are Essential System Solutions and Cohn Resnick. “Training your team to provide the best guest experience” is the name of their session where two industry experts will discuss how to use POS tools, detailed sales data and traditional techniques to train your staff to provide the best guest experience.
Join APPI Energy for an educational discussion on the recent change from propane to natural gas in the Ocean City market. In this session, they will review information about the switch and the incentives of natural gas, and how Ocean City businesses can save money on both natural gas and electricity supply costs.
National leader, Entercom Communications Corporation will deliver, “Online Advertising – How to Be a Contender.” With digital making up 51.5% of the total ad spend in the US, it’s at an all-time high, and is expected to increase year over year for the foreseeable future. While there are many platforms under the ‘digital’ umbrella, Search is the reigning king. In 2017, Search made up 49% of total digital ad spend. Why? Because while social, video and other platforms can reach your target audience, none can position you to “be there when they need you” like Search can. Entercom will address both sides of the ‘Search’ coin – Search Engine Marketing (SEM) and Search Engine Optimization (SEO) to enable attendees to better understand these powerful online advertising tools.
Delmarva Two-Way Radio, Inc. of Ocean City, Maryland has announced its new “Digital Long Range” Radio System and they will showcase this instant communication during their session. Using digital radios loaded into the wide area data network used by cellular companies, Delmarva Two-Way Radio offers unlimited 2-way radio service throughout the Baltimore-Washington Metro Area, as well as, throughout the shore and beyond. The small radios provide a street legal means for companies to communicate in an instant and offer additional capabilities such as “Push to Talk Identification”, “Private Call” and “Text Messaging”. When combined with GPS Tracking and reporting, this new service provides a full communications solution to any business.
Todd Collins operates RestaurantReputations.com and he’ll present “Supercharging Your Social Media and Stopping Negative Reviews.” His company provides social media and reputation management strategies to restaurants highlighted on the Food Network, such as Jimmy’s Famous Seafood, Pappas Crab Cakes, Nacho Mama’s and more… Learn how he has helped these brands go viral, and reach national brand awareness, as well as, protecting them from negative customer reviews with their patented strategies.
A complete educational session schedule is available on the Expo website.