Industry Expert Bob Brown Named Keynote Speaker

Designed with the hospitality industry in mind, the 43rd Annual Ocean City Spring Trade Expo continues to develop educational sessions which will enhance your experience and spark your vision.  Expo organizer Susan Jones notes, “Hospitality businesses cannot survive on food or rooms alone; staff is an integral part to their success.  Therefore, during the Expo, several sessions will deliver applicable lessons and best practices to help owners achieve success.”

Headlining these educational sessions will be Foodservice Monthly columnist, Bob Brown. Bob Brown is an industry expert, author, and seminar leader, trainer and keynote speaker. Bob’s passion, humor and high content presentations have inspired executives, managers and front line employees in over 20 countries for over 20 years.   His strategies, tools and techniques have been incorporated into the cultures of industry leaders that include Marriott, Disney, Waldorf Astoria, Hilton, Jumeriah, Nordstrom, Ritz Carlton, Viceroy, Morton's of Chicago, Olive Garden and Red Lobster. 

Featured at the Ocean City Spring Trade Expo will be “Turn Your Staff into Sales Superstars – How to Not Leave $$ on the Table – 8 Keys to Dining Sales Success”    The target audience will be Foodies - Owners, Managers and Supervisors.  Bob will explore these angles; how much money are you leaving on the table with robotic order takers? During this program, learn 8 steps to help move your staff to star status by helping them break the yes/no habit, giving them guided tours of your products, upsell without being pushy while enhancing the guest experience. Bob has shared these techniques during his sessions with Disney, Marriott, Ritz-Carlton, Red Lobster and Olive Garden.  

His insight and teaching will continue and Monday, March 6th beginning at 10:00 am where he’ll present “Service Excellence for Lifetime Loyalty – How to Handle Today’s Demanding Customer.”   This target audience is both Lodging and Dining Owners, Managers, Supervisors and Front of the line employees. In today’s review driven, word-of-mouth marketing travel world, learn how you can win over customers through 5 proven steps to give your business the service edge.  We will examine the process of creating a winning service culture while learning how to turn dissatisfied customers into some of your most loyal advocates and in turn, helping your reviews.

Bob’s tactical practical approach helps restaurants, hotels, nightclubs, casinos and other business interested in improving their customer service increase sales, improve market position, improve leadership skills and boost employee morale and retention. Bob’s high content, inspirational presentations are packed with proven takeaways. 

He is a top rated keynote speaker at restaurant and hotel GM conferences, state and national association meetings in the US and abroad. He's been rated #1 four of the five times he's spoken at the National Restaurant Association Show in Chicago.  Bob is the author of the best-selling Little Brown Book of Restaurant Success selling over 100,000 copies worldwide and is frequently quoted in the Wall Street Journal, the New York Times and the Washington Post. 

Exclusively serving the lodging and foodservice industry, the Ocean City Spring Trade Expo is known for bringing together hospitality buyers and sellers in a fun atmosphere.  “This is one of my favorite times of the year as owners come out of winter hibernation to reconnect,” says Event Manager Liz Walk.  Expo dates are Sunday and Monday, March 5 and 6.   For complete information, visit or call 1-800-626-2326, ext. 2.

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